May 2010
1 post
Top 10 Story Brands: Who Gets It and Why →
7. Ikea
Ikea is one of my least favorite places in the world. Seriously, I wake up in cold sweats. It’s creepy. But hey, it’s affordable furniture, some of it looks half-okay, and they seem to be in on their own Swedish weirdness, which opens up some interesting story possibilities. Their advertising utilizes a quirky Swedish narrator, true, but the real story street cred comes...